Two Comix Tawks in a row?
Well, yeah… but not because I’m uploading them two days in a row. This episode of Comix Tawk was released to the main feed well over a year ago (March 17, 2019), as both a way to buy us a week while Reggie was dealing with illness, and to let the listeners know what sort of content we were providing as Patreon Exclusives.
This episode’s topic is one I was very excited about… and, had honestly been looking for any way of shoehorning it into the conversation. This is an examination of the fandom… of all fandoms, I guess… and the lengths purveyors of consumable entertainment go to serve as many of them as possible (sometimes/often “robbing Peter to pay Paul”).
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The inspiration for this sort of episode, wherein we analyze the “four kinds of fans”, came from an interview conducted with professional wrestling personality, Jim Cornette probably sometime during the mid-2000’s. I had stumbled across it was back then, and had even written a piece about it on a long-defunct blog I used to maintain.
When asked about ways to “improve business”, Cornette explained how he viewed potential recipients of professional wrestling by breaking them down into four groups… which, if you stop and think about it (which I did), are pretty universal to any sort of media.
- Group 1: Fans. These are the people who will watch/read/buy your product regardless of its quality, simply because they are fans of… comics, movies, music, pro-wrestling, tv shows… etc.
- Group 2: Fans of the Good Stuff. These fans are “aware” of your product, but will only buy/read/watch/attend when there’s a “buzz”… when they hear good things about it.
- Group 3: Bandwagoners. They know you’re out there, but will only pop in for the biggest events, and multi-media tie-ins.
- Group 4: Non-Fans. These are people who don’t care about your product… and never will.