The Essential X-Lapsed

The Essential X-Lapsed, Episode 60 – Not Brand Echh #4 (1967)

Essential X-Lapsed Not Brand Echh 4

The Essential X-Lapsed, Episode Sixty

Not Brand Echh #4 (November, 1967)
“If Magneat-o Should Clobber Us..”
Writer – Roy Thomas
Art – Tom Sutton
Letters – Sam Rosen
Edits – Stan Lee
Cover Price: 12ยข

There’s something to be said about a book that lives up to its tagline… unfortunately THIS book’s tagline happens to be: “Who Says A Comic Book Has to be Good??”

So yeah – today we’re looking at something altogether different… a “Just the X, ma’am” dive into Marvel’s attempt at Silver Age Satire… Not Brand Echh!

I know humor is relative… and I also know that, perhaps yer humble host can be a bit too serious at times… but, hoo boy, we’re in for quite the ride with this one!  Thankfully this story is full of weird pop-culture references, which kept me researching and entertained… too bad I had to keep coming back to talk about the story itself!  The Doom Patrol show up… so, at least there’s that!

Plus: As I own this physical comic, I’m including our usual Essential back-matter… we’ve got a Letters Page and smattering of weird ads to talk about!


X-Lapsed Voicemail: 623-396-5375 (or, 623-396-JERK)

Twitter: @acecomics / Instagram: @90sxmen

The All-New, All-Different

2 thoughts on “The Essential X-Lapsed, Episode 60 – Not Brand Echh #4 (1967)

  • I listened to this episode en route to a comic shop. Out of curiosity, I poked through the back-issue bins to see if a copy was available…there were two, actually! One for $12, one for $8. Buuuuut while I enjoyed hearing you talk about the issue, I decided I didn’t actually need to spend even the $8 on top of everything else I was spending/catching up on…which included 80+ 25-cent books.

  • Peter E Neuman

    It’s taking all the strength I can muster to pick myself up off the floor from all the guffawing and type this, so you know it must be supremely important. Rhe potted plant named Artie that Plantman is carrying might be a reference to the potted plant named Arthur often found amongst the pages of Mad magazine.


Leave a Reply

Your email address will not be published. Required fields are marked *